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built by kasi
The art Marketing Audit
Personalized research + 30 day direction
Thirty days you do not have to invent.
The Art Marketing Audit is a nine page working document that you will use over the next 30 days. I research you and your business based on the intensive intake form that you fill out and handwrite the audit myself, and you end up with a complete scanned copy of the 9 page audit with a structured business plan, sales and marketing system, your collector path, my suggestion content and a 30 day task list!
$175
Delivered in 1 to 2 business days
It takes me around 2 hours each artist
This will take you to purchase the audit and then I email you a prep list first, with the link inside it, so you can gather a few things and pick your moment. . Set aside about forty minutes.
A working document that connects what you are building to the sales and marketing that support it.
why this exists
I asked artists what art school taught them about running a business.
The answers came in fast. One artist said it is "crazy how unprepared they are sending us out into the world", that the whole assumption is you will either be an incredible fine artist who needs no help or go straight to work for an agency. "They never talk about being the owner of a business."
Another had actually been taught something. She wrote three business plans in three different classes, from a template: USP, competitor research, business model, potential client base, packages. All of it about who her customers might be. As she put it, it was "less about the marketing" and more about distilling who the buyer would be.
A business plan tells you who might buy your art.
It does not tell artists what to do on Tuesday.
That is the part art school fails you, and it is the entire reason my art marketing audit exists. Not a blank list of things to do, but actual tasks to do each week based on how I designed your art marketing and business system that you created by simply filling out my cleverly designed intake form that extracts information from artists that most have never thought of before (or so I have been told).
How it works
Four tasks and three of them are mine.
Step one
You fill out the intake form
Task for you
This will take you about 40 minutes, one the intake form page I have a video instructions on how to fill it out.
Make sure you are on a desktop when you fill this out.
Step two
I get to researching!
Task for Me
I will first review you and your business online without looking at your form. This allows me to review how a collector would understand you. I take notes on the page behind your form ( you'll get that scanned as well). After that, I will review your form and taking more notes.
Step three
I will fill out the audit by hand
Task for Me
I am going old school by filling this out by hand. It reminds me of my many years of student teacher or tutor. That brings me a lot of joy along with knowing I am helping another artist grow their business.
Step four
I scan both documents and email you within 1-2 days
Task for Me
This is the best part! You get your next 30 days of work directly in your email. Now, this is a popular product of mine, so if I have a waitlist of 4 or more artists, I will send you an email when I am approaching that 2 days to let you know what is going on.
What is in the 9 page art marketing audit
All Nine Pages Are Hand-Written By Kasi
First PAge
Your Snapshot
We start with your passion based on what I can tell, where you are currently in your business, your collector and the goal that anchors the entire audit.
Second page
Your Sales
Your next page is your current sales structure, how it stacks up and what I recommend as your entry offer. I also have notes at the bottom. I have a lot of thoughts.
Third Page
Your Channels
A lot of this page is based on what I find in my research and a very specific section of your intake form. I have all marketing channels listed with "How you use it" and "What it could do", basically the next step to utilizing the channels you have now.
Fourth Page
Your Path
Now for artists just starting out, I likely won't fill this out. You will need to have systems in place to build this like a website and email marketing system. BUT for artists who do have marketing channels available, this is a really cool page. I will review your system and tell you how to fix it.
Fifth Page
Your Email
Again, if you are an artist starting off, I can't fill this out for you BUT if you have sent at least one email campaign, this is a cool page too. I will go over how people get on your list, and I analyze the campaigns based on your intake form.
Sixth Page
Blog + Social
This page will be filled out for anyone even if you don't have a website. Through my research, I will identify content ideas that you can try out.
Sixth Page
Your Goal
This is essential but I put it after my analysis pages because I wanted it next to your 30 day plan. I'm a certified project planner who loves a good goal. I will distill your intake form into a 30 day goal including milestones, tasks that you should do during each milestone, and what you will not do over the next 30 days.
eighth page
Your Next 30 Days
Here's where the proof is in the pudding...or in the page. I will literally create tasks for you week by week with a start and end date. Have both the goal and this page in your view at all times.
Ninth page
Questions For You
I'm a curious human being, a scientist at heart and ultimately that annoying child that always asked "why" over and over. As I go through audits, I often think of questions. One artist continued to mentioned "maybe a limited time" as the majority of her responses to marketing strategies. I wanted to know why. So I created this page so I have a place for my whys.
Also, at the end of the page is my recommendations on how to move forward: on your own, private coaching or a specific microlab.
Kasi....the lady in the chair
I could talk about planning for day. I handmade my own planner at 19. I'm serious about it.
I am Kasi. I am a certified project manager, which is the credential nobody expects from an art marketing coach and the one that does the most work. It is also why the audit ends in an ordered list of tasks instead of a list of ideas.
The rest of it is the machine: certified website designer, trained SEO specialist, certified in Wix, ActiveCampaign and Google. That combination is why page three can look at your search results, your site and your email in the same breath and tell you which one is actually costing you sales.
When I sold SEO I had two packages and I sold them to everybody. Nobody taught me to ask what an artist was building, what they were selling right now, or how they worked inside their own community. Those three questions are why this audit exists, and they are the first thing it asks you.
The part I love is smaller than any of that. It is the moment an artist opens their week and the decision is already made, so the hour they used to spend deciding goes back into the studio.
certified project manager, seo specialist, certified website, wix studio, activecampaign, multiple google certifications
Frequently asked questions
Start Here
Your next thirty days created in less than 2 days
$175
Delivered in 1 to 2 business days
It takes me around 2 hours each artist
This will take you to purchase the audit and then I email you a prep list first, with the link inside it, so you can gather a few things and pick your moment. . Set aside about forty minutes.