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Mandi Murphy Art
Launched on April 8, 2025
Transforming a new mixed media artist from marketing uncertainty to professional confidence through the Artist's Launch Academy pilot program. Mandi achieved a stunning 400% improvement in marketing strategy understanding while launching a professionally optimized website that perfectly captures her bold, edgy aesthetic.
The Project's Goals
Create a professional artist website reflecting Mandi's bold, edgy, inspiring aesthetic
Transform from marketing novice (2.0/5 average confidence) to confident professional
Master website setup, SEO optimization, and digital marketing fundamentals
Establish strong online presence for a new artist (0-1 years selling experience)
Achieve minimal text grid gallery display per her design preferences
Services Included
✅ Artist's Launch Academy Pilot Program (Modules 1-4)
✅ Custom Website Design & Development with bold aesthetic
✅ SEO Optimization & Technical Setup (Google Analytics, Search Console)
✅ AI Content Creation Training (Claude mastery)
✅ Ongoing Support & Consultation with quality assurance
How It Went
QUANTIFIED TRANSFORMATION RESULTS:
Marketing Strategy Understanding: 1 → 5 (+400% improvement!)
SEO Confidence: 2 → 4 (+100% improvement)
Website Technical Skills: 2-3 → 5 (+150% average improvement)
AI Content Tools Mastery: 1 → 5 (+400% improvement)
Google Analytics Setup: 2 → 4 (+100% improvement)
EFFICIENT TIME INVESTMENT: Just 5.5 hours total across modules for massive skill development
WEBSITE ACHIEVEMENT: Her stunning website now showcases professional mixed media art presentation with newsletter integration and optimized collector engagement - exactly matching her vision for "dynamic and sophisticated" design.
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Making a website can be time consuming and confusing. I was never able to find a template that met all my needs and would end up spinning my wheels Making edits that I didn't understand. Kasi was able to listen to my needs and design aesthetic to come up with a template I could easily fill in all my text and images. I was walked through, with examples, how to optimize every SEO opportunity on my website and the best part was that she didn't just disappear after I got the template. She went through everything on my website to check my work and help me make improvements!