Digital Marketing Essentials for Artists

If you’re an artist, you know that creating beautiful work is only part of the journey. Getting your art seen, appreciated, and sold is the other half and that’s where digital marketing steps in. Back in Feb 2024 I asked myself how do artists get seen online to sell their art independently, I wondered how new artists stand out in the vast online world. After months of research, I found that there are many clever ways to show up online that many artists were not doing. From having a website that isn't just an online CV, to a marketing calendar and making sure that you treat your art like a business. All of these really make a difference on how you as an artist can start making money from your art.

I've worked with so many artists to create the perfect artist blueprint that goes past the "Post every day on social" or working with a gallery so don’t worry, I’m here to walk you through some digital art marketing tips that can help you build a strong online presence and connect with the right collectors.

Let’s dive into the essentials that will empower you to share your creativity with the world and grow your art business sustainably.

Why Digital Art Marketing Tips Matter for Your Creative Journey

You might be thinking, “I just want to paint, sculpt, or create. Why do I need to worry about marketing?” Well, think of digital marketing as your art’s megaphone. It helps your work reach people who will love it and want to support you. Without it, your art might stay hidden in your studio or social media feed, lost in the noise.

Digital marketing is not about being pushy or salesy. It’s about telling your story, sharing your passion, and inviting others to join your creative world. When done right, it feels natural and rewarding.

Here are some digital art marketing tips that have helped me and many others:

• Build a simple, beautiful website: Your website is your online gallery and shop. It’s where people can learn about you, see your portfolio, and buy your art. Make sure it’s easy to navigate and mobile-friendly.

• Use social media wisely: Pick platforms where your audience hangs out. Instagram and Pinterest are great for visual artists. Share behind-the-scenes looks, stories about your work, and engage with followers.

• Email newsletters: Collect emails from your website visitors and send regular updates. This keeps your fans in the loop about new pieces, shows, or sales.

• Collaborate and network: Partner with other artists, galleries, or influencers. Cross-promotion can open new doors.

• SEO basics: Use keywords related to your art style and location so people can find you on Google.

  
  

Website I built for Mandy Murphy through Artist's Launch Academy Pilot Program

How to Use Digital Art Marketing Tips to Connect with Collectors

Connecting with collectors is like making new friends who appreciate your art deeply. It’s not just about selling; it’s about building relationships. Here’s how you can use digital marketing for artists to foster those connections:

1. Tell your story: People love to know the person behind the art. Share your journey, inspirations, and challenges. Use blog posts, videos, or social media captions.

2. Show your process: Posting time-lapse videos or photos of your work in progress invites people into your creative world.

3. Offer exclusive content: Give your email subscribers early access to new collections or special discounts.

4. Host virtual events: Live streams, Q&A sessions, or virtual studio tours can create a sense of community.

5. Use testimonials and reviews: Share feedback from happy collectors to build trust.

   
   

Remember, every interaction is a chance to deepen your connection. Be authentic and approachable. Now if you are sitting there thinking about "I have no idea who my collectors are?" I have created a really easy way to figure that out. In Artist's Launch Academy, Module 3 teaches the artists not only about who they are as a brand but also who they are trying to target. From information I got from artists in the pilot program, I created an online quiz that is super easy to do.

Take the quiz now

What is the 70 20 10 Rule in Digital Marketing?

You might have heard about the 70 20 10 rule in digital marketing. It’s a simple way to balance your content and keep your audience engaged without overwhelming them.

• 70% of your content should be valuable and relevant: This means sharing your art, tips, stories, and anything that educates or entertains your audience.

• 20% should be shared from others: Curate content from fellow artists, art news, or related topics. This shows you’re part of a community and not just self-promoting.

• 10% is promotional: This is where you talk about your art sales, events, or special offers.

  
  

This rule helps you build trust and keep your followers interested. It’s like hosting a dinner party - you want to offer great food (content), introduce interesting guests (shared content), and occasionally invite them to your next event (promotion).

Practical Tools and Strategies to Boost Your Online Presence

Now that you know the basics, let’s talk about some practical tools and strategies that can make your digital marketing easier and more effective.

• Website builders: Platforms like Squarespace, or Wix offer artist-friendly templates. If you want a custom design, consider a service like digital marketing for artists to get a site tailored to your style and needs.

• Social media schedulers: Tools like Buffer or Later help you plan and automate posts, so you stay consistent without stress. IG business accounts can also plan and automate your posts for you.

• Email marketing platforms: Mailchimp or ConvertKit make it simple to create beautiful newsletters and manage your subscriber list.

• Analytics: Use Google Analytics and social media insights to see what content resonates most and adjust your strategy.

  
  

Try to set small, achievable goals like posting twice a week or sending a monthly newsletter. Consistency is key, but don’t let perfectionism hold you back.

Social media analytics dashboard

Keep Growing and Evolving Your Digital Art Marketing

Digital marketing is a journey, not a one-time task. Trends change, platforms evolve, and your art will grow too. Keep learning and experimenting. Ask yourself:

• What content do my followers love most?

• Are there new platforms or tools I can try?

• How can I tell my story in fresh ways?

  
  

Don’t be afraid to ask for help or invest in professional services when you need them. Remember, your art deserves to be seen and celebrated.

If you want to take your online presence to the next level, consider exploring digital marketing for artists services that specialize in helping creatives like you.

Your art is your voice - let’s make sure it’s heard loud and clear.

I hope these digital art marketing tips inspire you to take confident steps toward sharing your creativity with the world. You’ve got something special to offer, and with the right tools and mindset, your art business can thrive online. Keep creating, keep connecting, and watch your audience grow.